Cole of California - the 1960s Swimwear

We started off the week with Cole of California swimwear advertisements from the 1940s & 1950s. We'll kick off today with one pretty special bikini from 1959 and continue on into the 1960s. Margit Fellegi was the head designer at Cole of California, as some of these ads go on to describe.

 As always, you can click the images to enlarge to see more detail.

1959 Cole of California Bikini with adjustable side ties

The print: surrealistic pattern and how one can 'bikinize' the suit.

1960 Cole of California jersey swimsuit

Love this pairing with the sweet matching skirt.

1961 Cole of California Helanca Swimsuit Trio

Leopard, zebra and a Gold cotton satin Burunduki suit??? What the heck?

1961 Cole's Californians

1961 Cole of California Creslan Knits

Cole of California - Spray Light Knits

1961 Cole of California Margit Fellegi

Cole brings the drawing room to the beach. 

1961 Cole of California - Gypsysuits- Margit Fellegi

If there's any gypsy in your soul, this is the year to revel in it.

1964 Cole of California - Arnel

Arnel pique takes to the beach - briefly, about $16.00

1966 Cole of California - Escape Suit

The escape suit 'Sideline" on left, about $24.00. On right; the Escape Suit "Backtrack", about $28.00

1968 Cole of California - The Innocent Suit

Pampered in stretch nylon crochet. About $30.00

1960s Swim Tent Cole of California

That's it for today, tomorrow - the 1970s.