Four "Spruce Girls" wearing spruce veneer bathing suits and two girls at a sewing machine in a lumber yard during "Wood Week", Hoquiam, Washington, 1929.
Two "Spruce Girls" wearing spruce veneer bathing suits kneeling in front of a window, probably near Hoquiam,Washington, 1929
I've gotta say, what a brilliant marketing job. I love the Spruce Girls, even though I'd never heard of them before Doug turned me onto them. They all just brought a certain smile to my face. It's whimsical and fun. It's making something out of a product that's not generally geared towards swimwear or bathing suits. Spruce!
Here we have another bathing suit made our of a non-typical product from 1939, cork! This one says that it's "not only attractive in appearance, but gives buoyancy to the swimmer".
Perhaps that's why I love the campaign that just launched at Dolce & Gabbana.
All above images property of the Washington Libraries, Special Collections Division.
Photographer Vern C. Gorst
circa 1929
I've gotta say, what a brilliant marketing job. I love the Spruce Girls, even though I'd never heard of them before Doug turned me onto them. They all just brought a certain smile to my face. It's whimsical and fun. It's making something out of a product that's not generally geared towards swimwear or bathing suits. Spruce!
Here we have another bathing suit made our of a non-typical product from 1939, cork! This one says that it's "not only attractive in appearance, but gives buoyancy to the swimmer".
Perhaps that's why I love the campaign that just launched at Dolce & Gabbana.
Basketry!
The 60s gave a nod to paper swimsuits and bikini's but we'll save that post for another day.








2 comments:
Spruce swimsuits - wow! This is an awesome post about non-traditional "fabrics" for swimwear. Now that's creative thinking, even if it didn't quite catch on. :)
There is video of the spruce girls and their bathing suits - you can watch it here: http://mirc.sc.edu/islandora/object/usc%3A28808
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