Joset Walker & Tina Leser circa 1948

This ad from 1948 and features a couple of my favorite designers Joset Walker and Tina Leser. Fabric companies, Lonsdale in this case, were good at incorporating designers styles using their fabrics in advertising.

Isn't the spread layout fabulous? Artistic frames with draped fabrics. But what I like most about this is the use of fashion designs by Joset Walker on the left and Tina Leser on the right. That Tina Leser ensemble of swimsuit, full skirt, bralette and bolero is just divine. But it's the rarer Joset Walker piece that I am infatuated with. That off shoulder draped boat neck collar and the simple lines just make me swoon.